Youth sports have professionalized fast.
Training is year-round. Competition is constant. Kids are asked to perform with consistency, composure, and durability long before they are fully developed. Yet nutrition has not caught up. Most “performance” products were designed for adults, marketed down to kids, and wrapped in a false assumption that smaller athletes simply need smaller doses.
PLAYR rejects that model.
PLAYR is a performance nutrition system built specifically for youth athletes, formulated for ages 8–18, and designed to support hydration, recovery, focus, immune health, and gut health using clean, transparent ingredients. It is also independently third-party tested for purity, safety, and label accuracy, and manufactured in GMP-certified facilities.
This is not a new flavor of an old category. It is a different category.
The youth supplement market has historically been driven by branding, not standards. Parents are expected to choose between sugar-heavy sports drinks or adult-style performance products that lean on stimulants, proprietary blends, and vague claims.
PLAYR built in guardrails from day one: no caffeine, no stimulants, and no proprietary blends across the system.
It also built the team to match the stakes.
“Parents shouldn’t have to choose between sugar-heavy drinks and stimulant-driven adult supplements,” says Dustin Vann, Founder of PLAYR. “If youth sports is serious about development, nutrition has to match that seriousness. PLAYR is about long-term performance, not quick boosts.”
Coach Aaron Feld serves as a key performance voice behind PLAYR. Feld is a Certified Strength and Conditioning Specialist (CSCS) and is widely known for high-level S&C roles, including Georgia, Oregon, and Miami football strength and conditioning leadership.
Dr. Ricardo Komotar serves as Chief Medical Advisor. PLAYR identifies him as Professor of Clinical Neurological Surgery and Director of the Brain Tumor Institute, with medical training listed from Johns Hopkins (MD), Columbia (residency), and Duke (BS Neuroscience).
The point is not celebrity. It is oversight.
PLAYR organizes youth performance around foundations, not quick hits.
CORE Daily is the daily performance foundation. It is formulated for ages 8–18 and designed to support hydration, recovery, focus and readiness, immune health, and gut health, without caffeine, stimulants, or artificial colors.
Its ingredients are positioned around defined roles, including:
CLUTCH Gummies are designed for game-day and high-intensity moments and positioned around focus, composure, and mental readiness without caffeine or stimulants.
PLAYR highlights CLUTCH ingredients and roles, including:
In youth sports, performance is increasingly treated as a system: training load, recovery inputs, mental readiness, and consistency. Nutrition has to operate the same way.
PLAYR is setting a benchmark for what “youth performance nutrition” should mean: transparent dosing, stimulant-free formulas, third-party testing, and a system that supports how young athletes hydrate, recover, focus, and stay ready to play.
That is the category. PLAYR intends to own it.
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