The streets of Los Angeles pulsed with the energy of Spanish football this past weekend as Atlético de Madrid officially opened Casa Atleti, a fan-focused activation timed with the FIFA Club World Cup 2025™. Located at 844 N La Brea Avenue, the immersive space serves as the club’s U.S. home base throughout the tournament and offers fans an opportunity to connect directly with Atlético’s culture and community.

The venue welcomed hundreds of supporters over its opening weekend, drawing football fans, local residents, and global visitors eager to experience the atmosphere that surrounds one of Spain’s most iconic clubs. The programming blends live matches, cultural events, and curated fan experiences, all designed to reflect the club’s identity while engaging a fast-growing American audience.

Festivities began on Saturday, June 14, with a high-energy Opening Party held in collaboration with Venice Beach F.C. Guests explored the newly unveiled space while taking part in interactive exhibits, live entertainment, and Madrid-inspired moments built to immerse attendees in the Atlético experience. Club colors were proudly on display throughout the venue, which has been outfitted with photo zones, merchandise displays, and activation areas created specifically for Casa Atleti.

The following day, Sunday, June 15, marked the first official watch party, as Atlético de Madrid took on Paris Saint-Germain in their opening Club World Cup match. Fans filled the space well ahead of kickoff, creating a stadium-like atmosphere complete with chants, cheers, and club gear. Following the match, attendees enjoyed a Post-Match Celebration featuring live music, complimentary food, and surprise appearances, adding to the celebratory tone of the weekend.

The atmosphere at Casa Atleti reflects not just the competitive spirit of the tournament, but the club’s broader vision of building global community through football. Designed as both a gathering space and cultural bridge, the venue has quickly become a local draw for both longtime Atlético supporters and new fans discovering the club for the first time.

Casa Atleti continues its run this week, with several marquee events still ahead. On Tuesday, June 17, fans will have the chance to meet Atlético legends during an in-person Meet & Greet, bringing supporters face-to-face with two of the club’s most memorable players.

Additional highlights include a watch party for Atlético vs. Seattle Sounders on Thursday, June 19, followed by the Red & White Party on Friday, June 20, which invites fans to celebrate with music, Spanish food, and Atlético-themed festivities. The final scheduled event takes place on Monday, June 23, as the venue hosts a screening of Atlético’s match against Botafogo, closing out Casa Atleti’s tournament programming.

Throughout its limited run, Casa Atleti will also offer daily activations that include curated sessions, lounge areas, club exhibits, giveaways, and opportunities to learn more about Atlético’s history and current squad. The venue has been designed to be accessible and engaging, allowing visitors to take part in both casual drop-ins and planned programming.

The initiative is part of Atlético de Madrid’s broader international engagement strategy. As interest in global football continues to rise across North America, particularly in the lead-up to the 2026 FIFA World Cup, Casa Atleti represents a tangible step in expanding the club’s presence and building lasting relationships with fans across the U.S.

Fans interested in attending upcoming events or registering for exclusive experiences can visit the website.

Casa Atleti runs through June 23, offering Angelenos and visitors a rare chance to experience one of Europe’s top football clubs in an intimate, community-driven setting.